online dating market is booming in the UK

According to the UK’s office for national statistics, more than seven million people in Britain live alone now, compared with three million in 1971. Single parent families are also on the rise, especially those with lone mothers. Not only are more people living alone or without a partner, people are also getting married later, especially the men. (Full BBC article here).

Add this to the fact over half of the UK’s adult population now have access to broadband and you’ll realise that not only is there a real need in this country for online dating services, the infrastructure exists to make it relatively easy for comapnies to fulfil that need.